Born in New Zealand and raised in Australia, I'm a lifelong techie with a passion for all things startup. When I realized that CRMs weren't delivering on their promise ...

Instead of simply prompting "dial one to speak with a sales associate," a chatbot can direct potential customers and extract details in less time and with greater insight, all while allowing the user to communicate naturally, on their own terms. Working alongside human employees, conversational chatbots can serve as front-line engagement tools that help drive customer interactions and funnel prospects to the appropriate channel where a human resource can truly add value.

Instead of simply prompting "dial one to speak with a sales associate," a chatbot can direct potential customers and extract details in less time and with greater insight, all while allowing the user to communicate naturally, on their own terms. Working alongside human employees, conversational chatbots can serve as front-line engagement tools that help drive customer interactions and funnel prospects to the appropriate channel where a human resource can truly add value.